Board Thread:Game Discussion/@comment-13278317-20140606220220/@comment-11107497-20140607083300

Well said.

It's a sad day indeed when we call what they did here a significant step. An outward comparison would call it the most minor of logical overdue steps, the bare minimum required for the most basic of games genres... Or more succinctly as you said, half-a$$ed. :p

Based on the use of old G1 episode titles for events with characters featured that had nothing to do with the episode, they don't appear to employ someone focused on 'story' and creating an immersive environment.