Board Thread:Game Discussion/@comment-10214922-20130602042349/@comment-74.131.100.201-20130605025000

Yeah, I'd venture to guess it isn't starting tonight if it isn't up by 11 EST (or fifteen after in case they're being slow).

No announcement means I think they just wrote the event page without linking it or expecting people to see it, and someone just entered the URL and spread the word. If Mobage only cares about your money, they sure as hell would have released it by now to start the milking.