Board Thread:Game Discussion/@comment-11590835-20130724050540/@comment-11067648-20130724115428

@SSG1 - I echo what everyone else has said. For someone like me who spends $1-$3 per game I would find it bad service but for someone who spends the kind of money you do, this kind of treatment is just plain insulting. Particularly when Mobage is actually hiring people to develop loyalty schemes for the top players... if this is Mobage's idea of a loyalty scheme, I'll give them a tip, they're doing it wrong.

If they do nothing about it though, my suggestion is you go higher up the chain than the support team. Also, forget just aiming for Mobage to get a result. Why are we playing this game - because Mobage made it? No. Cause it is Transformers. And who owns Transformers? Hasbro. They licence the Transformers brand and universe to Mobage for this game. Whose brand is getting trashed here - Transformers. Hasbro would not be thrilled to see one of their most powerful brands being trashed by a licensee. They don't want their fans being treated like this. I would wager TFL is one of Mobage's most successful money-making efforts, and any damage to the Hasbro relationship would make alarms ring at Mobage (GI Joe is another Hasbro brand). So go over Mobage's head - go to the people who they will listen to, and that's Hasbro.

Here is a handy starting point - the press release announcing the partnership. http://eon.businesswire.com/news/eon/20120717006872/en

The key execs are listed here - Hasbro's and Dena's (owns Mobage & ngmoco). I would craft a letter to the Hasbro exec (cc'ing Dena) pointing out that a great many players are unhappy with the way Mobage are treating them and the Transformers brand, and ask that they pick up the concerns with Mobage directly. Ronoffice's list of gamers for the boycott was pretty good - I am sure a similarly strong list would back SSG1 on this, plus our other concerns. A lot of big payers in there - combined you're no doubt looking at thousands of dollars per week, x 52 weeks and you suddenly have a decent sized $$$ figure. If we get Hasbro's attention, it becomes more than a trivial annoyance for Mobage... they then have to respond.

That's what I'd do. Talk to the people with the power to make things happen.