Board Thread:Game Discussion/@comment-10812391-20130628160909/@comment-9890645-20130630144136

The problem, Pre, is that that spending never ends until you stop buying into it.

To the OP's point - why do people spend so much on this game? Because spending is a direct precursor to success in this game. If you want to win an event, you have to buy into the raid cards (unless you're one of the lucky few to crack them in medals). When success is merely a payment away, it is a tempting, wicked beast.