Board Thread:Game Discussion/@comment-50.139.165.174-20131214201932/@comment-11482499-20131215201200

Also, the store analogy is bad because there is no uncertainty or ambiguity there.

A better example is mispricing. Sometimes online shops mistype their prices (eg ipad selling for 70 instead of 700). When shoppers come across it,some jump on the offer - they don't know for sure that it's a mistake or it could be a limited time offer designed to attract more traffic to the store.