Board Thread:Game Discussion/@comment-9605025-20130524040250/@comment-9234979-20130524081229

DeNA is a Japanese company that bought and owns its US subsidiary ngmoco. Mobage is a  service they have rolled out - a portal and social network for mobile games. Wikipedia says of Mobage: "The service is a platform for developers to deploy their games so that they can be discovered and shared by mobile game users." Hasbro would just be the licensor in this case. So I think you are right that we are all wrong when we say Mobage this or Mobage that in reference to the company behind Transformers Legends. We should probably be saying ngmoco. I guess it doesn't help that the Mobage facebook page, for example, says "We publish over 100 of the best games for your mobile device," as though Mobage is the company instead of just the name of a service run by a company.

Sources:

http://en.wikipedia.org/wiki/Mobage

http://venturebeat.com/2011/07/26/dena-and-ngmoco-launch-mobage-mobile-social-network-across-globe/

http://www.ign.com/articles/2012/08/03/ngmoco-reveals-transformers-card-battler