Board Thread:Game Discussion/@comment-10347038-20130616170502/@comment-10127574-20130617040811

Stinger240sx wrote: All points here are valid. Let me state the buisness end of my topic. Say u have 100 people playing this free game. Only 10 pay for cards. Say its $50 a week. That's a $500/week profit. The company pisses off 5 of those paying customers with its changes. Now your looking at $250/week profit. It might be a free game but mobage employees need to feed thier kids too. It's a buiseness. So say u lower the price of cards and now you have 75 people paying $10 a week with cheaper cards and a cap on how many u can buy. That's a profit of $750/week and many more paying customers increasing your paying database. More volume of happy paying customers long term cause the buiseness to grow. How many of you free players would buy a raid set of cards for $5 with first come up to 1000? That preserves the rare status of the cards also keeping it very competitive. I pay an average of $10 an episode by choice. It's my choice to no longer pay this till the company changes the customer relations and price gouging.

My thoughts exactly. If they keep the greed the few high paying customer might leave and in the end leave them with fewer revenue. however lowering the price and getting the sweet spot of price/customer satisfaction ratio will net them more customer, albeit at lower price per customer, but in the end higher total revenue. In marketing if you sell too low you might get volume but too little revenue, If you sell too high you get a few high paying customer but too few volume so that you end up with lower revenue and less brand recognition since ppl will stay away. If you manage to get the middle spot you will have a healthy revenue stream with a decent number of satisfied ppl playing in the long term and attracting new players via word of mouth etc. This event clearly showed how their pricing and strategy has backfired. LAst event they were able to entice a lot of ppl to spend huge amount of cash for the event etc however this event those same ppl are tired and physically and financially, so they are avoiding it or not playing/spending as much at most.