Board Thread:Game Discussion/@comment-5573466-20130505204212/@comment-8005832-20130514182011

Keep in mind that this game isn't designed to last forever, but to maximize play (YOU) and money making functions (MOBAGE/HASBRO). If you can balance those, the game will be around a long time. If it can't, then something else will come along/be developed to take it's place and your most important resources - your time and money. Remember that right now, most mobile games are simply very sophisticated skinner boxes.

The big plus for TFL is the brand itself. Transformers has had remarkable legs for almost 30 years due to it's dedicated fanbase. At several times, the brand has been to very low points, but never really out of the public mind. Perhaps, this game will last for several years longer than its peers because of the brand.

I'd like to know what is the oldest Mobage game still running and if mobile games have been around long enough to have an estimated life cycle.