Board Thread:Game Discussion/@comment-63.146.162.121-20140327184047/@comment-16218423-20140328133154

And some with a good enough deck can continue to 1 cube on day 2, getting more rubies, getting another x10 MTM raid card and possibly continue doing the same on day 3. So people play non-stop to score points for free essentially, earning more resources\rubies, and potentially trying to stay ahead of the boss release curve day after day.